Liebherr IT-Services GmbH
Digital trade fair preparation – how mobile learning can ensure trade fair success
How do you train well over a thousand employees from different product and business areas for the world’s leading trade fair in the construction machinery sector? With a virtual trade fair guide for smartphones and PCs.
The trade fair guide replaces the old preparatory events for all stand employees. The virtual, highly interactive Liebherr trade fair stand provides access to in-depth product knowledge, where trade fair employees can find an overview of all product areas and get a general impression of the trade fair grounds. Short final tests determine the learning progress and allow access to further product areas.
Rules of conduct for a professional trade fair presentation are conveyed in an attractive way using a storytelling approach. Experienced trade fair employees can identify with the role of the trade fair professional Mr. Fox and test and apply their knowledge.
A certificate of completion confirms successful preparation for the trade fair.