1.1 General information
The following information will provide you with an easy to navigate overview of what will happen with your personal data when you visit our website. The term “personal data” comprises all data that can be used to personally identify you. For detailed information about the subject matter of data protection, please consult our Data Protection Declaration, which you can find below.
1.2 Data collection on our website
Who is the responsible party for the recording of data on this website?
The data on this website is processed by the operator of the website, whose contact information can be found in the legal notice of this website or in section 2.2 of this declaration.
How do we collect your data?
On the one hand, we collect your data as a result of your sharing of your data with us. This may, for instance be information you enter into our contact form.
Our IT systems automatically record other data when you visit our website. This data comprises primarily technical information (e.g. web browser, operating system or time the site was accessed). This information is recorded automatically when you access our website.
How do we use your data?
Some of the data is generated to guarantee that the website is displayed correctly. Other data may be used to analyse your user patterns.
What rights do you have as far as your information is concerned?
You have the right to receive information about the source, recipients and purposes of your archived personal data at any time without having to pay a fee for such disclosures. You also have the right to demand that your data are rectified, blocked or deleted. Please do not hesitate to contact us at any time under the address disclosed in section “Information Required by Law” on this website if you have questions about this or any other data protection related issues. You also have the right to log a complaint with the competent supervising agency.
Moreover, under certain circumstances, you have the right to demand the restriction of the processing of your personal data. For details, please consult the Data Protection Declaration under section “Right to Restriction of Data Processing”.
1.3 Analysis tools and tools provided by third parties
There is a possibility that your browsing patterns will be statistically analysed when your visit our website. Such analyses are performed primarily with cookies and with what we refer to as analysis programmes. As a rule, the analyses of your browsing patterns are conducted anonymously; i.e. the browsing patterns cannot be traced back to you. You have the option to object to such analyses or you can prevent their performance by not using certain tools. For detailed information about this, please consult our Data Protection Declaration below.
You do have the option to object to such analyses. We will brief you on the objection options in this Data Protection Declaration.
2. General information and mandatory information
2.1 Data protection
The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this Data Protection Declaration.
We collect a range of personal data when you use this website. Personal data is data with which you can be personally identified. This Data Protection Declaration explains which data we collect and how we use it, and how and for what purpose it is used.
We would like to point out that any data transmission over the Internet (e.g. when communicating by e-mail) may be subject to security vulnerabilities. It is impossible to provide complete protection of data against access by third parties.
2.2 Information about the responsible party (referred to as the “controller” in the GDPR)
The data processing controller on this website is:
KNOW HOW! AG
Magellan Str. 1
70771 Leinfelden-Echterdingen, Germany
Tel.: +49 (0) 711 780 59-0
Markus Grunwald, Martin Kundt, Frieder Tempel
Chairman of the supervisory board
Prof. Dr. Heiko Aurenz
Registered office of the company
Leinfelden-Echterdingen- registered at Stuttgart local court under the number HRB 20886
2.3 Statutory data protection officer
We have appointed a data protection officer for our company, who can be contacted at:
LEXDATA Consulting GmbH
Von-Arenberg Str. 5-7
40668 Meerbusch, Germany
Tel.: +49 (0) 2159 922 53 74
2.4 Revocation of your consent to the processing of data
A wide range of data processing transactions are possible only subject to your express consent. You can also revoke at any time any consent you have already given us simply by sending us an email. The lawfulness of any data processing carried out prior to the withdrawal of your consent will remain unaffected.
2.5 Right to object to the collection of data in special cases; right to object to direct advertising (Art. 21 GDPR)
In the event that data are processed on the basis of Art. 6 (1) (e) or (f) GDPR, you have the right to at any time object to the processing of your personal data based on grounds arising from your unique situation. This also applies to any profiling based on these provisions. To determine the legal basis, on which any processing of data is based, please consult this Data Protection Declaration. If you log an objection, we will no longer process your affected personal data, unless we are in a position to present compelling protection worthy grounds for the processing of your data, that outweigh your interests, rights and freedoms or if the purpose of the processing is the claiming, exercising or defence of legal entitlements (objection pursuant to Art. 21 (1) GDPR).
If your personal data is being processed in order to engage in direct advertising, you have the right to at any time object to the processing of your affected personal data for the purposes of such advertising. This also applies to profiling to the extent that it is affiliated with such direct advertising. If you object, your personal data will subsequently no longer be used for direct advertising purposes (objection pursuant to Art. 21 (2) GDPR).
2.6 Right of appeal to the competent supervisory authority
In the event of violations of the GDPR, data subjects are entitled to log a complaint with a supervisory agency, in particular in the member state where they usually maintain their domicile, place of work or at the place where the alleged violation occurred. The right to log a complaint is in effect regardless of any other administrative or court proceedings available as legal recourses.
The competent authority for data protection for Know How! AG is:
Der Landesbeauftragte für den Datenschutz und die Informationsfreiheit Baden-Württemberg (the Regional Data Protection Officer for the State of Baden-Württemberg)
P.O. Box 10 29 32
70025 Stuttgart, Germany
Tel.: +49 711/615541-0
Fax: +49 711/615541-15
2.7 Right to data portability
You have the right to demand that we hand over any data we automatically process on the basis of your consent or in order to fulfil a contract be handed over to you or a third party in a commonly used, machine readable format. If you should demand the direct transfer of the data to another controller, this will be done only if it is technically feasible.
2.8 SSL and/or TLS encryption
For security reasons and to protect the transmission of confidential content, such as purchase orders or inquiries you submit to us as the website operator, this website uses either an SSL or a TLS encryption programme. You can recognise an encrypted connection by checking whether the address line of the browser switches from “http://” to “https://” and also by the appearance of the lock icon in the browser line.
If the SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties.
2.9 Information about blockage, rectification and deletion of data
Within the scope of the applicable statutory provisions, you have the right to at any time demand information about your archived personal data, their source and recipients as well as the purpose of the processing of your data. You may also have a right to have your data rectified, blocked or deleted. If you have questions about this subject matter or any other questions about personal data, please do not hesitate to contact us at any time at the address provided in section “Information Required by Law.”
2.10 Right to demand processing restrictions
You have the right to demand the imposition of restrictions as far as the processing of your personal data is concerned. To do so, you may contact us at any time at the address provided in section “Information Required by Law”. The right to demand restriction of processing applies in the following cases:
In the event that you should dispute the correctness of your data archived by us, we will usually need some time to verify this claim. While this investigation is ongoing, you have the right to demand that we restrict the processing of your personal data.
If the processing of your personal data was/is conducted in an unlawful manner, you have the option to demand the restriction of the processing of your data in lieu of demanding the eradication of this data.
If we do not need your personal data any longer and you need it to exercise, defend or claim legal entitlements, you have the right to demand the restriction of the processing of your personal data instead of its eradication.
If you have raised an objection pursuant to Art. 21 (1) GDPR, your rights and our rights will have to be weighed against each other. As long as it has not been determined whose interests prevail, you have the right to demand a restriction of the processing of your personal data.
If you have restricted the processing of your personal data, these data – with the exception of their archiving – may be processed only subject to your consent or to claim, exercise or defend legal entitlements or to protect the rights of other natural persons or legal entities or for important public interest reasons cited by the European Union or a member state of the EU.
3. Data collection on our website
In some instances, our website and its pages use so-called cookies. Cookies do not cause any damage to your computer and do not contain viruses. The purpose of cookies is to make our website more user friendly, effective and more secure. Cookies are small text files that are placed on your computer and stored by your browser.
Most of the cookies we use are so-called “session cookies”, which are automatically deleted after your leave our site. Other cookies will remain archived on your device until you delete them. These cookies enable us to recognise your browser the next time you visit our website.
You can adjust the settings of your browser to make sure that you are notified every time cookies are placed and to enable you to accept cookies only in specific cases or to exclude the acceptance of cookies for specific situations or in general and to activate the automatic deletion of cookies when you close your browser. If you deactivate cookies, the functions of this website may be limited.
Cookies that are required for the performance of the electronic communications transaction or to provide certain functions you want to use (e.g. the shopping cart function), are stored on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in storing cookies to ensure the technically error free and optimised provision of the operator’s services. If other cookies (e.g. cookies for the analysis of your browsing patterns) should be stored, they are addressed separately in this Data Protection Declaration.
3.2 Server log files
The provider of this website and its pages automatically collects and stores information in so-called server log files, which your browser communicates to us automatically. The information comprises:
- The type and version of browser used
- The operating system used
- The referrer URL
- The host name of the computer accessing the website
- The time when the server request was sent
- The IP address
This data is not merged with other data sources.
This data is collected on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the optimisation and error-free display of its website and server log files need to be collected for this purpose.
3.3 Contact form
If you contact us using the contact form, your details, including the contact data you provide, will be saved by us for the purpose of processing the enquiry and any follow-up enquiries. This data will not be shared without your consent.
The data you provide in the contact form will be processed solely on the basis of your consent (Art. 6 (1) (a) GDPR). You can withdraw your consent at any time simply by sending us an email. The lawfulness of any data processing carried out prior to the withdrawal of your consent will remain unaffected.
The data you provide in the contact form will be retained by us until you ask us to delete it or withdraw your consent for its storage or until the purpose of the storage no longer applies (e.g. following successful resolution of your enquiry). Statutory regulations, especially those relating to retention of data, will remain unaffected.
3.4 Requests by e-mail, telephone or fax
If you contact us by e-mail, telephone or fax, your enquiry, including all resulting personal data (name, enquiry) will be stored and processed by us for the purpose of processing your enquiry. This data will not be shared without your consent.
The processing of this data is based on Art. 6 (1) (b) GDPR, if your enquiry is related to the execution of a contract or if it is necessary to carry out pre-contractual measures. In all other cases, the processing is based on your consent (Art. 6 (1) (a) GDPR) and/or on our legitimate interests (Art. 6 (1) (f) GDPR), since we have a legitimate interest in the effective processing of requests addressed to us.
The data you provide in connection with contact requests will be retained by us until you ask us to delete it or withdraw your consent for its storage or until the purpose of the storage no longer applies (e.g. following successful resolution of your enquiry). Statutory regulations, especially those relating to statutory retention periods, will remain unaffected.
3.5 The comment function on this website
When you use the comment function on this website, information on the time the comment was generated and your email address and, if you are not posting anonymously, the user name you have selected will be archived in addition to your comments.
Storage of the IP address
Our comment function stores the IP addresses of all users who enter comments. Given that we do not review the comments prior to publishing them, we need this information in order to take action against the author in the event of rights violations, such as defamation or propaganda.
Storage period for comments
Comments and any affiliated information (e.g. the IP address) shall be stored by us and remain on our website until the content the comment pertained to has been deleted in its entirety or if the comments had to be deleted for legal reasons (e.g. insulting comments).
Comments are stored on the basis of your consent (Art. 6 (1) (a) GDPR). You have the right to revoke at any time any consent you have already given us simply by sending us an email. The lawfulness of any data processing carried out previously will remain unaffected.
4. Social media
4.1 Social media plugins with Shariff
Our pages use plugins from social media (e.g. Facebook, Twitter, XING, LinkedIn).
You can usually recognise the plugins by the respective social media logos. To ensure data protection on our website, we only use these plug-ins in conjunction with the so-called “Shariff” solution. This application prevents the plugins integrated on our website from transferring data to the respective provider the first time the page is accessed.
Only when you activate the respective plugin by clicking the corresponding button, a direct connection to the server of the provider is established (consent). As soon as you activate the plugin, the respective provider receives the information that you have visited our site with your IP address. If you are logged into your social media account (e.g. Facebook) at the same time, the respective provider can assign the visit to our pages to your user account.
The activation of the plugin constitutes consent within the meaning of Art. 6 (1) (a) GDPR. You can revoke this consent at any time with effect for the future.
4.2 Facebook plugins (Like & Share button)
Our website includes plugins for the social network Facebook, Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. The Facebook plugins can be recognized by the Facebook logo or the Like button on our site. For an overview of Facebook plugins, see developers.facebook.com/docs/plugins/.
If you do not want Facebook to associate your visit to our site with your Facebook account, please log out of your Facebook account.
The Facebook plugins are used on the basis of Art. 6 (1) (f) GDPR. The website operator has a justified interest in the broadest possible visibility on social media.
4.3 Twitter plugin
The Twitter plugins are used on the basis of Art. 6 (1) (f) GDPR. The website operator has a justified interest in the broadest possible visibility on social media.
You can change your Twitter privacy settings in your account settings at twitter.com/account/settings.
4.4 LinkedIn plugin
Our website includes LinkedIn functions. These functions are offered by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.
If you click on the LinkedIn icon a connection to the LinkedIn servers is established. LinkedIn will be informed that you have visited our website from your IP address. If you click the LinkedIn "Recommend" button while you are logged into your LinkedIn account, LinkedIn will be able to associate your visit to our website with you and your user account. Please note that we, as the site provider, do not receive any information about the content of the transferred data or its use by LinkedIn.
The LinkedIn plugins are used on the basis of Art. 6 (1) (f) GDPR. The website operator has a justified interest in the broadest possible visibility on social media.
4.5 XING plugin
Our website includes XING functions. These functions are offered by XING AG, Dammtor Str. 29-32, 20354 Hamburg, Germany.
If you click on the XING icon a connection to the XING servers is established. As far as we are aware, no personal data is stored. In particular, no IP addresses are stored or usage behaviour evaluated.
XING plugins are used on the basis of Art. 6 (1) (f) GDPR. The website operator has a justified interest in the broadest possible visibility on social media.
5. Analysis tools and advertising
5.1 Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider of this service is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called cookies. Cookies are text files, which are stored on your computer and that enable an analysis of the use of the website by users. The information generated by cookies on your use of this website is usually transferred to a Google server in the United States, where it is stored.
The storage of Google Analytics cookies and the utilization of this analysis tool are based on Art. 6 (1) (f) GDPR. The operator of this website has a legitimate interest in the analysis of user patterns to optimise both the services offered online and the operator’s advertising activities.
On this website, we have activated the IP anonymization function. As a result, your IP address will be abbreviated by Google within the member states of the European Union or in other states that have ratified the Convention on the European Economic Area prior to its transmission to the United States. The full IP address will be transmitted to one of Google’s servers in the United States and abbreviated there only in exceptional cases. On behalf of the operator of this website, Google shall use this information to analyse your use of this website to generate reports on website activities and to render other services to the operator of this website that are related to the use of the website and the Internet. The IP address transmitted in conjunction with Google Analytics from your browser shall not be merged with other data in Google’s possession.
You do have the option to prevent the archiving of cookies by making pertinent changes to the settings of your browser software. However, we have to point out that in this case you may not be able to use all of the functions of this website to their fullest extent. Moreover, you have the option prevent the recording of the data generated by the cookie and affiliated with your use of the website (including your IP address) by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: tools.google.com/dlpage/gaoptout
Objection to the collection of data
You have the option to prevent the recording of your data by Google Analytics by clicking on the following link. This will result in the placement of an opt out cookie, which prevents the recording of your data during future visits to this website: Google Analytics deactivation.
For more information about the handling of user data by Google Analytics, please consult Google’s Data Privacy Declaration at: support.google.com/analytics/answer/6004245
Contract data processing
We have executed a contract data processing agreement with Google and are implementing the stringent provisions of the German data protection agencies to the fullest when using Google Analytics.
Data on the user or incident level stored by Google linked to cookies, user IDs or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) will be anonymized or deleted after 14 months. For details please click the following link: support.google.com/analytics/answer/7667196
6.1 Newsletter data
If you would like to subscribe to the newsletter offered on this website, we will need from you an e-mail address as well as information that allow us to verify that you are the owner of the e-mail address provided and consent to the receipt of the newsletter. No further data shall be collected or shall be collected only on a voluntary basis. We shall use such data only for the sending of the requested information and shall not share such data with any third parties.
The processing of the information entered into the newsletter subscription form shall occur exclusively on the basis of your consent (Art. 6 (1) (a) GDPR). You may revoke the consent you have given to the archiving of data, the e-mail address and the use of this information for the sending of the newsletter at any time, for instance by clicking on the “Unsubscribe” link in the newsletter. The lawfulness of any data processing carried out previously will remain unaffected.
The data you archive with us for the purpose of the newsletter subscription will be archived by us until you unsubscribe from the newsletter. Once you cancel your subscription to the newsletter, the data will be deleted. This does not affect data we have archive for other purposes.
This website uses Evalanche to send newsletters. This service is provided by SC-Networks GmbH, Enzian Str. 2, 82319 Starnberg, Germany.
Evalanche is a service which organises and analyses the distribution of newsletters The data you provide to subscribe to our newsletter will be stored on Evalanche servers in Germany.
If you do not want SC-Networks to perform this analysis, please unsubscribe from the newsletter. for which we provide a link in each issue of the newsletter. You can also unsubscribe from the newsletter by sending an e-mail to firstname.lastname@example.org.
Data analysis by Evalanche
Sending our newsletters with Evalanche enables us to analyse the behaviour of newsletter recipients. Among other things, we can find out how many recipients have opened the email containing the newsletter and how often various links contained therein are clicked, and to determine which links have been clicked particularly often.
Evalanche also allows us to divide newsletter recipients into different categories, so that the newsletters can be better adapted to the respective target groups.
Detailed information about the functions of Evalanche can be found at: www.sc-networks.com/product/evalanche-v7/.
Data processing is carried out based on your consent (Art. 6 (1) (a) GDPR). You can withdraw your consent at any time. The lawfulness of any data processing carried out previously will remain unaffected.
The data you archive with us for the purpose of the newsletter subscription will be archived by us until you unsubscribe from the newsletter. Once you cancel your subscription to the newsletter, the data will be deleted, both from our servers and from the servers of SC-Networks. This does not affect data we have archive for other purposes.
Completion of an outsourced data processing contract
We have entered into an agreement with SC-Networks for the outsourcing of our data processing in which we commit SC-Networks to protect the data of our customers and not to pass it on to third parties.
7. Plug-ins and tools
7.1 YouTube with enhanced data protection
Our website uses plug-ins of the YouTube platform, which is operated by YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
We use YouTube in the enhanced data protection mode. According to YouTube, this mode ensures that YouTube does not store any information about visitors to this website before they watch the video. Nevertheless, this does not necessarily mean that the sharing of data with YouTube partners can be ruled out as a result of the enhanced data protection mode. For instance, regardless of whether you are watching a video, YouTube will always establish a connection with the Google DoubleClick network.
As soon as you start to play a YouTube video on our website, a connection to YouTube’s servers will be established. As a result, the YouTube server will be notified, which of our pages you have visited. If you are logged into your YouTube account while you visit our site, you enable YouTube to directly allocate your browsing patterns to your personal profile. You have the option to prevent this by logging out of your YouTube account.
Furthermore, after you have started to play a video, YouTube will be able to place various cookies on your device. With the assistance of these cookies, YouTube will be able to obtain information about our website visitor. Among other things, this information will be used to generate video statistics with the aim of improving the user friendliness of the site and to prevent attempts to commit fraud. These cookies will stay on your device until you delete them.
Under certain circumstances, additional data processing transactions may be triggered after you have started to play a YouTube video, which are beyond our control.
The use of YouTube is based on our interest in presenting our online content in an appealing manner. This is a legitimate interest pursuant to Art. 6 (1) (f) GDPR.
7.2 Google Maps
This website uses the mapping service Google Maps. The provider of this service is Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.
A direct connection to the Google servers is only established when you click on the link to Google Maps (consent according to Art. 6 (1) (a) GDPR). This prevents your data from being transferred to Google as soon as you first visit the site.
After the activation of Google Maps, your IP address must be stored. As a rule, this information is transferred to one of Google’s servers in the United States, where it is archived. The operator of this website has no control over the data transfer after activation of Google Maps.
For more information on the handling of user data, please review Google’s Data Privacy Declaration under: policies.google.com/privacy.